Legacy Leaders & Newcomer Disruptors

Round The Wheel Collective LLC is an independent sales agency helping premium outdoor, cycling, ski/sb brands win in the Northeast—from the Mid-Atlantic through New England. We specialize in B2B growth: targeted lead generation, retailer outreach, trade-show execution, and go-to-market strategy that turns interest into stocked product and repeat orders. As the regional representative for Norco Bicycles and complementary outdoor brands, we build partnerships with specialty retailers, align assortments to local demand, and drive measurable sell-through with practical, on-the-ground support.